Chief Executive Officer
Sadek El-Assaad is
a commercially-oriented Executive with 29+ years’ experience delivering
Organizational Development and Management services to some of the
world’s largest organizations. A Pioneer in change management and an
expert in organizational transformation; he was the Global Chief HR
Officer for Aramex, Vice President - HR for Carrefour Hypermarkets in
the GCC among other roles with Global and Regional Organizations.
As a Business
Advisor, Mentor and Coach, Sadek has helped hundreds of Entrepreneurs
and CEOs in the GCC and MENA region grow commercially and personally, by
creating and implementing actionable strategies and business plans
through analysis and understanding of their Leadership styles, company
dynamics, cost structures, revenue streams and competition.
Additionally, he supports warm introductions with potential customers,
partners, and investors through his vast network of connections.