Sadek El-Assaad

Chief Executive Officer

Sadek El-Assaad is a commercially-oriented Executive with 29+ years’ experience delivering Organizational Development and Management services to some of the world’s largest organizations. A Pioneer in change management and an expert in organizational transformation; he was the Global Chief HR Officer for Aramex, Vice President - HR for Carrefour Hypermarkets in the GCC among other roles with Global and Regional Organizations.
As a Business Advisor, Mentor and Coach, Sadek has helped hundreds of Entrepreneurs and CEOs in the GCC and MENA region grow commercially and personally, by creating and implementing actionable strategies and business plans through analysis and understanding of their Leadership styles, company dynamics, cost structures, revenue streams and competition. Additionally, he supports warm introductions with potential customers, partners, and investors through his vast network of connections.