Talal El-Assaad

General Manager


Talal is a change management, general management and transformation specialist with over 20 years of experience in the MENA region. An expert in results-driven people management, he has played a crucial role in renowned multinational companies. During his tenure in these companies, he garnered an in-depth knowledge of Sales & Marketing in the region.

As OSM’s partner in the UAE, he brings forth years of professional experience to the table. He is an exemplary mentor to entrepreneurs, business owners and CEOs. Through his prowess in people analysis and assessment, he sets company managers and owners on the path to strategic success.


Talal has been an active supporter of various educational & empowerment foundations throughout his career and personal life.