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About Zeder Group

Zeder Group is a Human Resources & Management Consultancy specializing in Operational HR. With headquarters strategically based in Lebanon and a representative office in the UAE; we act as a link between the Levant & GCC markets with a network extending beyond the MENA region.



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Featured Article

The Human Factor - By Sadek El-Assaad


The past 20 years have demonstrated the weight of Human Resources (HR) dominance in all types of businesses and its shift from a transactional need to a transformational and essential one. Nowadays, the focus of strategy has evolved from the competition for products and markets only to the competition of talent, and intellectual capital.


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To Create Change, Leadership Is More Important Than Authority

Aspiring junior executives dream of climbing the ladder to gain more authority. Then they can make things happen and create the change that they believe in. Senior executives, on the other hand, are often frustrated by how little power they actually have.


The problem is that, while authority can compel action, it does little to inspire belief. It's not enough to get people to do what you want, they also have to want what you want - or any change is bound to be short lived. read more