About Us

Zeder Group was founded to provide emerging and growing enterprises in the MENA region with solutions to overcome their current challenges and grow their business. With over two decades of cross-industry experience, the founder of Zeder Group studied and identified the external and internal factors affecting businesses performance and growth. These influences are either external such as market dynamics, change of consumer behavior, and technology changes; or internal such as team dynamics, Management, and Decision-Making process. To ensure their clients fast-track their growth, avoid difficulties and achieve higher results, Zeder Group’s methodology is to develop a customized strategy, after a thorough analysis of the market, the internal dynamics, and the client’s objective, and implement it through tried and tested tactics tailored to fit their needs. Our recruitment agency Dubai views every assignment as a challenge to overcome so that a wonderful business and a performing team can flourish its own with a solid foundation.

New enterprises fail at a rate of more than 90%. Half of which between their fifth to the tenth year. Growing too quickly, failing to have a business strategy, mismanaging finances, hiring the wrong people, failing to listen to their customers, and so on are all common causes of failure. Every project at our HR company in Dubai is tackled with an open mind and a desire to be creative, innovative, and unique. When it comes to implementation, we feel that the concept of one size fits all is fiction. Individuals, board and management team relationships, strategy, and a range of other factors all play a role in the DNA of a company. As a result, after establishing the client's requirements, we devote time, effort, and attention to learning about the company's unique characteristics before designing and implementing a solution that meets their needs.

With our offices in Dubai and Beirut, we can maintain closer interaction with our customers. This puts us within a few hours of our clients in the Middle East, the Gulf Cooperation Council, and Africa and in time zones that are similar or quite fair. We focus on HR services and business consulting, ensuring that each engagement adds value to our clients. With our collaboration, we hope to establish an environment that fosters a healthy and robust route for the company's growth and development as the times change.

Integrity
Integrity
Honesty
Honesty
Reliability
Reliability
Transparency
Transparency
Ethical Responsibility Commitment
Ethical Responsibility Commitment
Determination
Determination
Enthusiasm
Enthusiasm
Curiosity
Curiosity


Message from CEO

Zeder Group

Eleven Years ago, we started small concentrating on HR services and making sure we added value to our clients with every engagement. Then we kept growing our portfolio of services to become our client’s partner for growth.

None of these accomplishments would have been possible without the commitment and engagement of each and every Leader and Consultant who always kept their eye on the ball; owning their clients’ objectives and serving them to the highest standards.

Now, with 4 Global brands under our wing, our ambition is still as strong as when we started…we will keep growing, we will keep offering companies, CEOs and Business Owners in the Middle East and Africa decades of condensed practical experience to fast track their growth and enable the prosperity of the entire region.

Thank you all for being part of this amazing team!

Meet our Partners

Sadek El Assaad

Sadek El Assaad

CEO of Zeder Group & OSM UAE.

In the last 10 years, Sadek has helped hundreds of Businesses, Entrepreneurs and CEOs in the GCC and MENA region transform to high performance organizations and individuals.
His experience, thorough understanding of leadership capabilities, company dynamics and cost structures has helped him come up with and implement practical solutions that enable the growth of companies in a short amount of time.

Tala Houssami

Tala Houssami

Head of Recruitment & Operations

Experienced Recruiter and trusted advisor to large conglomerates and family-owned businesses, working on Mid, Senior and C-level search projects across the GCC.

Hassan Sidawi

Hassan Sidawi

Partner - HR & Operations

Experienced senior manager with extensive experience in recruitment & general business operations.
His consulting approach made him a trusted advisor for both CEOs, Company Managers and Candidates across GCC, West Asia, Eastern Europe and Africa.

Aya Abou Zaher

Aya Abou Zaher

Senior Recruitment Consultant

With more than 6 years of experience as a regional recruitment consultant, Aya has helped many clients in the Middle East and Africa find the right talent.
A trusted advisor with a strong record of delivery.
Known to identify and find the most suitable candidates in record time.

Sabine Abou Zeid

Sabine Abou Zeid

Recruitment and Clients Relations Consultant

In charge of finding and developing new potential markets in the GCC and MENA region.
A dynamic person skilled in research, analysis, and building long-term relationships with clients.
Known for her dedicated and friendly approach.

Sherah Robles

Sherah Robles

Administration

The glue that holds Zeder Group together.
She ensures that administration for both sales and business operations of Zeder Recruitment, OSM and Allen Car Easyway are completed accurately.
Her discrete, dedicated and down to earth approach allows her to carefully match unique individuals and opportunities.

Eddy Saadeh

Eddy Saadeh

Associate Consultant

Passionate about helping people thrive, Eddy’s volunteering efforts have positively impacted thousands. He is currently exercising his passion daily at work by helping clients stay on track to reach their objectives while finishing his MBA.